With the advent of online travel distribution solutions, the traditional agency relationships between hotel suppliers and travel agencies and wholesales are changing rapidly. As a result, customer relationships are being disintermediated, and industry marketing executives have been forced to track and understand the fast–changing dynamics of this sector.

On the basis of the global research study, Hospitality e-Business: The Future, internet-based room reservations are projected to grow significantly. And Internet–influenced reservations (where information is sought on the Internet but reservations are made to call centers or hotels) is growing exponentially. With distribution channels in a state of flux, hospitality businesses must continually review the process of distribution.

Roundhill Hospitality's distribution agenda is focused on addressing the following issues for its clients: how are the distribution channels in the travel, tourism and hospitality sectors changing? does the organization have the right distribution relationships in place? where should it be looking for new and more productive ones? what should the role of electronic distribution be in the overall sales and marketing strategy? how can the cost of distribution be reduced? have the opportunities on the Internet been optimized? does the organization have the right metrics in place to measure results? is there a clear Internet strategy? how should yield management be integrated into the distribution system? how is competitive advantage gained through strategic alliances?

For more information about Roundhill Hospitality's Distribution Practice, please contact us.