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Leveraging customer equity to create shareholder value In times of uncertainty, business executives have more than a normal share of things to keep them awake. Some of the most obvious worries surrounding today's business environment across all industries and geographies include the recessionary economy, a vacillating and occasionally swooning stock market, skittish customers, competitive pricing andworried lenders. Beyond these, there are others causing sleep deprivationthe collection of issues that keep our busy industry leaders up at night. We call these hospitality's "stay awake" issues. And as issues, they need to be articulated as questionsthe kinds of questions that CEOs should ask themselves and their senior management teams. These issues fall into a number of broad categories:
At Andersen, we focus a great deal of attention on these areas by defining the issues and designing solutions for their resolution. In this first of two articles1, we will present some of the most significant issues within the first five of the above nine categories. In our next article, we'll cover the balance... To read the complete article, click here to download the printable pdf file (80 kb).
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