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As the hospitality industry continues to embrace electronic forms of doing business, from the way rooms inventory is distributed to the online purchasing of goods and services, tradition-bound attitudes are changing in this sector as rapidly as the technological enhancements that mold them. The context for eBusiness in hospitality isa challenging one but the future is bright as revenue yield and labor productivity improvements begin to have an impact on the bottom line. "Hospitality eBusiness" is not only here to stay but destined to play an increasingly significant role in the way the hospitality business is conducted in the future. Research methodology and respondent profile Following the proven research methodology used in previous Hospitality 2000 studies, the research was conducted by completing a broad-ranging review of the literature. A detailed questionnaire was then mailed to hospitality industry executives around the world. Of those respondents reporting their home base location, 24 percent are located in Europe, the Middle East, India and Africa (EMEIA), 66 percent in the Americas and seven percent in Asia/Pacific. A total of 465 completed questionnaires were tabulated. The size of respondent organizations in terms of their total revenue is distributed broadly: 14 percent of respondents indicate total revenue in excess of $1 billion, while six percent represent companies with revenues of between $500 million and $1billion. Thirteen percent of responding organizations reported between $100 and $500 million in revenue, 11 percent between $50 and $100 million, and 48 percent less than $50 million... To read the complete article, click here to download the printable pdf file (148 kb).
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